February 5, 2025

Why Your Instagram Strategy is Dead (and What to Do Instead) It happened on a Tuesday. I was sitting at my favorite café, latte in hand, scrolling through my business account’s analytics like it was a tragic novel. The numbers? Flatlined.The engagement? Ghosted.The hashtags I’d carefully curated? As effective as a screen door on a […]

The Day My TikTok Flopped—And What It Taught Me About the Algorithm I was convinced my latest TikTok about the perfect pair of heels would break the internet. Instead? Twelve views. Twelve. Three of which were my mom, Marjorie. But here’s the thing—TikTok’s algorithm isn’t a mystery. It’s a dance. And in 2025, the steps