insights / blogs

Why Your Instagram Strategy is Dead (and What to Do Instead) It happened on a Tuesday. I was sitting at my favorite café, latte in hand, scrolling through my business account’s analytics like it was a tragic novel. The numbers? Flatlined.The engagement? Ghosted.The hashtags I’d carefully curated? As effective as

The Day My TikTok Flopped—And What It Taught Me About the Algorithm I was convinced my latest TikTok about the perfect pair of heels would break the internet. Instead? Twelve views. Twelve. Three of which were my mom, Marjorie. But here’s the thing—TikTok’s algorithm isn’t a mystery. It’s a dance.

Building a website can seem daunting, especially when tales of exorbitant costs abound. But fret not! Constructing an excellent website on a budget is entirely feasible. In this guide, I’ll share my journey of creating and upkeeping a website for a mere $120 (for a four-year plan, averaging $30 per

Running a business can feel like trying to juggle chainsaws while riding a unicycle. Emails pile up, customers need answers, and a million tiny tasks threaten to swallow your day whole. Enter the virtual assistant (VA), your secret weapon against overwhelm. Here’s why a VA is the sidekick you never

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